2013 update Transforming public engagement though social media (almost live from Singapore)

This morning I presented at the Reading Room Digital Conversations forum to a group of Singaporean government officials on the topic of Transforming public engagement through social media.

I talked through how connected Australia had become, and pointed out that the goals of public engagement have not really changed (using the IAP2 model to illustrate), only our tools.

My presentation then went through a range of different engagement examples across the IAP2 spectrum, from Inform to Empower, and then pointed out that governments weren't necessarily the driving force behind Gov 2.0 - illustrating several Gov 2.0 initiatives created outside of government.

I concluded with Zombies (as all good presentations do) - demonstrating how governments can be more playful without being unprofessional, using popular culture and memes to stimulate public engagement with hard to reach audiences.

I've embedded my presentation below - enjoy!

View more presentations from Craig Thomler.

Science, Technology & Wellbeing - plus community engagement by government | 2013 Popular

There's an interesting event coming up in Canberra for Science Week, a discussion around Science, Technology & Wellbeing that seeks to build engagement between government, scientists and the community around the topic of "How can we improve our lives? And how might science and technology help?"

To be held as a free event on 18 August at Canberra's Southern Cross Yacht Club, the aims are to build:

a clearer picture of what wellbeing means to people and current issues of concern, to experiment with thinking about science and technology in new ways, and to help develop DIISRTE's new framework for community engagement about science and technology, STEP (Science & Technology Engagement Pathways; http://www.innovation.gov.au/step).

The event is being run by the Department of Industry, Innovation, Science, Research and Tertiary Education and should be a very interesting glimpse into how agencies are seeking to develop new frameworks for community engagement, building off increasing public participation engendered by the growth of the internet.

For more information and to book, visit http://wellbeingtechnologyforum.eventbrite.com.au/?ebtv=C

Can social media make a genuine impact on the democratic process?

While in the UK last week I was involved in a number of discussions about whether social media can make a genuine impact on the democratic process.

This reflects similar conversations I've witnessed or been involved with in Australia and in other countries.

This conversation is very important - it helps people involved in the Gov 2.0 space to define, refine and share their ideas and helps people outside the space gain a broader appreciation of the topic.

To encourage further conversation, Delib has set up a global online discussion about social media's impact on democracy.

You can participate - or watch this discussion at: http://www.dialogue-app.com/600


It will remain open for commenting until the end of May and visible after this for people to read and think about.

Last day to contribute to NSW State Archive's Web 2.0 Recordkeeping Survey

The NSW State Archives has been holding a survey on social media use by NSW government organisations to inform the development of an online training course on social media recordkeeping.

Your feedback will also help the NSW State Archives to "recommend some specific recordkeeping strategies that will work with both the social media tools that are being used in NSW government and the business needs that are driving these different forms of social media use."
The survey is due to close on Friday 11 May, so if you've not yet responded this is your last chance!

To learn more or to participate in the survey visit the Future proof website at: http://futureproof.records.nsw.gov.au/state-records-survey-on-social-media-use-in-nsw-government/.

eDemocracy report from Lowey - US striding ahead

If I were the leader of a nation that wasn't friends with the US I would be very concerned with the successes of their eDiplomacy program and looking to counter it with my own.

And if I was the leader of a friendly nation, I'd still be seeking to carve out my own eDiplomacy space, to retain some element of influence in the future.

The UK has realised this, Canada has realised it, though I'm not as sure Australia has woken up to it as well.

The Lowey Institute has released an excellent report on the state of US eDiplomacy by Fergus Hanson, which may help as a wake up call.

Brought to my attention by Peter Timmin, who writes the Open and Shut FOI blog, Fergus's report, the result of four months spent in the US with the State Department, found that there are now 25 separate ediplomacy nodes operating at State’s Washington DC Headquarters employing over 150 full-time equivalent staff.

Additionally (the report says) a recent internal study of US missions abroad found 935 overseas staff employing ediplomacy communications tools to some degree, or the equivalent of 175 full-time
personnel.

The report states very clearly that, in some areas ediplomacy is changing the way State does business. For example,

In Public Diplomacy, State now operates what is effectively a global media empire, reaching a larger direct audience than the paid circulation of the ten largest US dailies and employing an army of diplomat-journalists to feed its 600-plus platforms.

In other areas, like Knowledge Management, ediplomacy is finding solutions to problems that have plagued foreign ministries for centuries.

One of the key changes that Fergus noted was how the organisation functioned as a start-up, not as a staid old-fashioned bureaucracy. For example,

In interviews with office staff, conversation quickly turns from notional duties to ‘passion projects’ – the new ideas and platforms staff work on in their spare time. And there are plenty in the works. The Inspector General, whose recent report on the office made it sound like a review of a Silicon Valley start-up, noted over 40 underway.

Other employees also seem to have got a message regularly repeated at the Office of eDiplomacy; Experiment. It’s okay to fail. One enterprising official working on US library spaces abroad realised how costly and pointless it was sending physical books across the globe and cut a deal with Amazon to get discounted Kindles delivered instead.

And in Zimbabwe, the greying US Ambassador, Charles A Ray, has embraced Facebook as a way of circumventing the iron grip Robert Mugabe exercises over freedom of the press. He engages in an active and animated discussion with Zimbabweans about how they view the world.

In my view this report doesn't only highlight the new world of diplomacy, but also the new world of the public service.

The approach taken to engage foreign citizens could be transferred to domestic agencies and used to engage US citizens as well.

Is State the future of public services around the world? Time - and good leadership will tell.

However just as nations who fail to remain commercially competitive find it increasingly difficult to maintain incomes, education levels, lifestyles and services, countries that fail to be competitive in their public governance are likely to be at significant disadvantage in international relations.

eDiplomacy is already here and working. The challenge has been laid down. Can Australia's present public sector and political leaders take it up?

Victorian government launches consultation blog for a new Vic.gov.au site

The Victorian government has launched a blog asking users for their ideas on how to improve the vic.gov.au website as it goes through a redevelopment.

The /blog states that the aim of the redevelopment is to provide:

• an appealing new branding and identity for the www.vic.gov.au website 
•  a new and usable look and feel 
• a more modern and relevant site to visitors 
• an easier way to find information (improved search and a clear starting point and navigation options) 
• more dynamic content 

So far the blog has attracted 14 comments on its (so far) three posts - with several being comments from the blog team responding to user feedback.

Alongside the blog it is also possible to rate vic.gov.au at the Victoria Online Customer Satisfaction survey.

Popular 2013 The many styles of blogging - selecting the right approach for your goals and audience

A blog is a blog is a blog in the same way that a TV show is a TV show is a TV show.

That is to say, there are many kinds of blogs in the same way there are many different kinds of TV shows, depending on their goals, audience, subject matter and format.

So when a government department, commercial organisations or individual tells me they are starting a blog often my first question is generally - what type of blog?

Around four years ago Rohit Bhargava defined 25 different types of blog and when to use them (see his presentation embedded below).

Wikipedia also discusses the many different types of blogs, differentiating them by genre, content, authorship, goal and approach.

In both cases there is sage advice for anyone considering setting up a blog to consider, preferably before you establish the blog.

Have you thought about the goals for the blog - to communicate, educate, evangelise, attract or sell (amongst other potential goals); have you consider who you see as your audience and their particular needs and approaches - are they experts or novices, do they prefer short snippets or in-depth analysis; have you considered your available resources - can you blog daily, weekly or sporadically, what technologies you are using and their benefits or limitations.

Finally have you considered your subject matter and the degree of interactivity you seek to include. Can - and will - people respond to your blog by commenting. Will they discuss and share your posts on Twitter or Facebook?

Whether you're proposing a blog as a communications or engagement tactic for your organisation, you're being told to establish a departmental blog or you're considering blogging personally or on topics of professional interest, it is well worth considering the appropriate style and approach to improve your changes of success.

And remember, you can blend a few styles together, create your own and evolve your blog over time in response to how your audience is engaging. Don't be limited by lists!

The 25 Basic Styles of Blogging ... And When To Use Each One

View more presentations from Rohit Bhargava.