Showing posts with label policy. Show all posts
Showing posts with label policy. Show all posts

Saturday, February 23, 2013

2013 update How Facebook has become a risk for public servants, and what you can do about it

If you are one of the majority of public servants with a Facebook account, then it may be time to reconsider how you use the service.

As discussed in ZDNet's post, Is Facebook damaging your reputation with sneaky political posts?, Facebook is now posting messages in your timeline and saying you 'Like' the messages simply because you once 'Liked' the Facebook Page that posted them.

So what does this mean, and how is it a risk to public servants?  Here's how it works.

When you 'Like' a Page in Facebook, Facebook assumes this means you also like all the content, status updates, images and other material, that may be posted on that Page by its administrators.

To be 'helpful' Facebook will automatically place some of the Page's content in the newsfeeds of your Facebook friends, with a notice that you 'Like' the content.

Facebook calls this a feature, as quoted in the ZDNet article,

To help people find new Pages, events, and other interesting information, people may now see posts from a Page a friend likes. These posts will include the social context from your friends who like the Page and will respect all existing settings.

This may sound innocent enough, but what it means in practice is that if you ever 'Liked' a Facebook Page for any reason, any new content posted in that Page may now appear to your friends as explicitly 'Liked' by you.

As Pages can change administrator, content and focus, that innocuous Facebook Page on pet rabbits you liked two years ago may now start spewing controversial, obnoxious or otherwise inappropriate content into your Facebook friends' newsfeeds - with each piece of content indicating that you 'Liked' it.

This could merely be embarassing, or it could put your career at risk.

Say you 'Liked' a Facebook Page for a charity you support that works in a policy area covered by your agency. Due to a change in government policy, that charity loses funding and, as a result, begins posting messages on its Facebook Page which are strongly critical of the government's new policy to galvanise their supporters to write to the Minister. Even worse, one of the Page's administrators has been radicalised and frames some of these messages in very strong, almost abusive, language.

These messages begin appearing in the newsfeeds of your friends, complete with a notice that YOU 'Liked' them. Incidentally, you don't see them yourself because Facebook doesn't notify you that they're doing this and these messages don't appear in your own newsfeed.

One of your friends (a colleague at your agency) is horrified that you'd act so unprofessionally and sends screenshots of the messages with your 'Like' to HR, notifying them that you've broken the public service code of conduct by publicly criticising your agency and the government.

You get called in for a discussion with your manager and a HR representative, who shows you the screenshot and asks you to explain your conduct...

Will they believe you when you claim ignorance?


Now compound this issue by thinking about every single Facebook Page that you've every Liked.

Any of them could begin posting messages which could embarrass you, or threaten your job and, thanks to this Facebook feature, indicate automatically that you 'Liked' each message.

Even worse you don't even know when they're doing it because you don't see these messages in your own newsfeed.


So what should you do to deal with this?

Assuming that you're not prepared to close down your Facebook page or, at least, unLike all pages that you have liked, I recommend that public servants look at their 'Likes' page (accessible from their Favourites page) and cast an eye over the pages they've Liked to see if any are likely to post content that will get them in trouble in their friends' newsfeed.

Then make this a regular habit - check all your pages every month to see what they're saying.

Finally, bring this issue with Facebook to your agency's attention, so you'll not be accused of 'Liking' content you didn't.

2013 update Selecting the right tool for the job of online citizen engagement

This report was brought to my attention by Sandy Heierbacher in the Online Engagement Group at LinkedIn, and I thought it well worth sharing more widely.

Also blogged about by Sandy at the US National Coalition for Deliberation and Democracy (NCDD), in the post The Promise and Problems of Online Deliberation, the report provides a look at how online tools can be used in citizen deliberation, with recommendations on which tools to use when.

The report is available from: http://kettering.org/publications/the-promise-and-problems-of-online-deliberation/

There's even a supporting infographic as below:


2013 update When does organised action turn into 'gaming the system' in online engagements?

It can be difficult to define the line at which organised responses to an online consultation or engagement change from being legitimate activity by an interest group to 'gaming' the system to influence the outcome.

For that matter it can be just as difficult in a paper-based or face-to-face process. Just who does a lobby group with the Minister's ear really represent, who is funding that thinktank releasing white papers, and who is organising and transporting people to a public protest of function (such as an anti-carbon tax rally or to a Olympic Torch relay)?

Should the line be drawn between personal self interest and financial interest?
How about when a financial interest is often just as personal, such as an impact on wages or jobs?

Should the line be drawn between organisations who fund activities versus those who involve volunteers only?
Even though this might marginalise people who can't afford a day off without compensation - making protests a well-off person's tool.

In this context, I've been watching the progress of Hangout with the Prime Minister. This initiative hosted by OurSay, an independent and non-partisan organisation that supporting democratic engagement between public figures and the public, Deakin University and Fairfax Media (who have promoted it through their newspapers) involves selecting three user submitted questions to ask the Prime Minister, based on an online vote.

The actual event occurs tomorrow (Saturday 21 July). It involves the Prime Minister meeting with the three top questioners to ask their questions on a live webcast - and hopefully have them answered.

The real interest for me is in how questions were submitted, promoted and voted up through the process.

OurSay has been doing this for awhile and has a fairly robust system. Anyone with internet access can register to the site (directly or via services like Facebook and Twitter) to ask questions and to vote for existing questions.

People may ask as many questions as they like, but may only vote seven times, dividing these between questions however they like (or blowing all their votes on a single question if they want).

There's different ways to view questions - by most recent, oldest, highest number of votes or comments - and generally the process is run simultaneously. People can ask questions and vote all the way through the process (though this does bias questions asked earlier as they have more time to gather votes).

For the Hangout with the PM, voting closed on Thursday 19 July with almost 2,000 questions asked and 109,000 votes cast (according to Fairfax). Assuming people spent all their seven votes, this means at least 15,500 people took part.

The top three questions were on same-sex marriage, on defense pensions and on school chaplains (submitted by the President of the Atheist Foundation of Australia). The top question was submitted three weeks ago, and rose to the top slowly. The next two were submitted only four days ago, and rose very quickly.

So, leaving aside the potential for people to register multiple times and vote (which OurSay has a policy and some mechanisms to manage), where does gaming the system come in?

I've watched two particular incident associated with this HangOut which could be considered gaming - but may not be.

The first involved Andrew Bolt, a newspaper and TV commentator with a large following amongst politically conservative Australians.

On Tuesday 10 July Bolt blogged in support of a question at OurSay about the impact of Australia's carbon price on global warming "By how much, measured in thousandths of degrees Celsius, will the Earth's temperature be reduced through the carbon tax?”

Within four hours this had become the top question on the site, driven by Bolt's supporters flocking to support the question.

Bolt bolstered this with a post the next day, Vote for an answer at last, where he commented that thanks to the support of his readers they'd gotten two questions into the top three.

Bolt's involvement was proclaimed by OurSay as a success, as covered in Crikey, OurSay gets a boost via a Bolt from the blue.

The second incident involves Get-Up who, six hours before the Hangout closed, sent an email to supporters prompting them to vote for an asylum seeker question:
Prime Minister Julia Gillard, when will our government stop placing asylum seeker children in detention? We could hear an answer from the PM on Saturday - but there's only a few hours of voting on questions to go. Can you place your vote for this question?
The question in question asked “Dear Prime Minister, when will your government stop placing asylum seeker children in detention?”

This time I was quick enough to grab a couple of screenshots of the question as its votes increased.

The first screenshot, about 30 minutes after Get Up's email was sent, showed the question with 3,178 votes.



The second, taken two hours later, placed the question with 6,467 votes. That's an increase of nearly 3,300 votes (or between 470 and 3,300 people voting).

Now how did the questions supported by Bolt and Get Up do in the final analysis?

The tally is in the image below, however Bolt's two supported questions came 5th and 6th with 8,308 and 6,919 votes respectively.

The question supported by Get Up came in at 7th spot with 6,467 votes (which would have made Andrew Bolt happy).

The top three questions received 12,749, 10.933 and 10,756 votes respectively.

You can see the tally below.



So were the efforts by Bolt and Get Up attempts to game the system, or legitimate uses of organisational power? Were other efforts at gaming going on that we're unaware of?

Both are hard to answer and, ultimately, it is impossible to prove a negative (that no gaming has occurred).

However we do need to keep thinking about what defines 'gaming' and similar activities such as 'atroturfing' and consider whether the actions of interest groups unfairly distorts the outcomes of engagements.

2013 update Do agencies unfairly assume that households have working printers?

While chatting with government folk in Victoria yesterday, the topic of printable PDFs in websites came up. Many agencies have them - large documents designed to be read on paper, rather than screen, and designed accordingly.

It made me ask the question: How many households actually have working printers and are able (and willing) to print large documents or forms?

The folks in the meeting couldn't answer, although one admitted that he didn't actually have a printer at home (despite working in an online capacity for the government).

This has now begun to intrigue me. is there an assumption in government agencies that every household that owns a computer must own a working printer as well?

Is there any evidence to justify this?

I've done a bit of looking today for statistics that might answer this question.

What have I found? Nothing that really answered it.

We have plenty of statistics from the ABS, Finance and other agencies and corporate entities on the number of households with computers and with internet access.

However none provides information on the number of printers in a household, whether they work or whether (given the cost of ink and supplies) people are prepared to print out those large documents with beautiful glossy full-colour images.

The most recent information I could find was from an e-waste brochure from Manly council, quoting the ABS as saying that in 2011, between households and businesses, Australians had around 5 million printers.

Given there's over 1 million businesses and around 9 million households in Australia, that means that as many as 5 million households, over 50%, may not have printers and be unable to print out those lovely documents on government sites.

How realistic is that figure? When I consider my wife and I as a sample of two, it actually appears plausible (and I understand how statistically unreliable that is).  While we are both professionals and knowledge workers, using computers and the internet as our primary tools - neither of us need to print often.

In fact my wife hadn't had a printer for years before we married, she either did things online or printed individual forms at work on the unusual occasion where this was required (and it was usually a form for work anyway).

I have a working printer now as I need it for work purposes. However until February this year I had also lived for several years quite happily without a working printer.

I had, however had a non-working printer. Why non-working? Because supplies were expensive and scarse. Printer manufacturers changed their cartridges when they changed their printers - making older printers harder to buy for. Why did I keep it? Because I might need a printer (although I never did until the supplies for it became impossible to buy).

So should agencies provide big documents on their sites under the belief that people will print them out at home?

Should they expect people to fill in forms online, and then print and sign them?

Perhaps - perhaps not. However it would be nice to see agencies making this decision based on evidence, rather than based on the assumption that every household with a computer has a working printer.

UPDATE:
Trevor Clarke has just let me know that his employer, IDC, tracks the movement of printers into Australia every month and quarter and reports on the number of households with printers. He tells me via Twitter that:
"IDC research shows 76% have 1 printer, 18% have 2. Only 7% don't use. Survey of 2000 Australian households in 2012"

So there's is some evidence that most Aussie households have printers. Good to know!

Tuesday, February 12, 2013

| 2013 Popular What the Facebook ruling from the Advertising Standards Board (that comments are ads) means for agencies

There's been a lot of commentary this week in the media around the decision by the Australian Advertising Board (ASB) to rule that the comments of fans published on an brand's Facebook page are actually advertisements and must comply with industry self-regulation and consumer protection laws.

In face the ruling states that Facebook, and other social media tools, are advertising platforms - which may come as a surprise to long-term users of these services.

The ASB ruling is available as a PDF here. It involved Smirnoff Vodka and stated that content (comments and photos specifically) appearing on the company’s brand Facebook page constituted advertising, regardless of whether the company or members of the public posted it.

That's right - the ASB ruling states that all user comments in social media may be advertising.

The basis for this ruling was a recent legal decision:
The view that brands are responsible for consumer created content on their social media  pages has been supported by a recent decision of an Australian Federal Court (Australian  Competition and Consumer Commission v Allergy Pathway Pty Ltd (No 2) [2011] FCA 74)1  that a health company was responsible for Facebook and Twitter comments by fans on its  account in defiance of a court order that the company not make misleading claims about its  allergy treatments  The Federal Court concluded that Allergy Pathway was responsible for third-party comments where it knew of them and made a  decision not to remove them from its Facebook page 
Therefore as Smirnoff had the technical capability to moderate user comments on its Facebook page, it had an obligation to do so. If it did not moderate user comments which made untrue claims about the company or its brands (as well as sexist, racist or otherwise unlawful statements) it was guilty of false advertising.

The apparent consequence of the ruling, for organisations who participate in the ASB's self-regulation scheme, is that they are now required to moderate all comments by individuals on their brand and corporate Facebook pages, other social networks, blogs, wikis, forums and social media channels in which they have the technical ability to do so.

This requirement may even potentially extend to platforms outside their direct control but where they can identify and request untrue (or otherwise uncompliant) comments about their company or brand to be removed - such as on Facebook pages or forums moderated by people outside the organisation (such as members of the public).

Some facts

The Australian Advertising Board is the directing group over the Advertising Standards Bureau body appointed to oversee the self-regulation of advertising in Australia by the members of the Australian Association of National Advertisers (AANA).

It is a body independent of government and independent of advertisers. It is not underpinned by any government legislation or policy and it is a voluntary organisation which participating associations, corporations, advertising agencies and other bodies agree to abide by.

Decisions by the Board are neither legally binding nor, necessarily, reflective of government policy.

Where a participating advertiser does not abide by an ASB ruling (which is apparently very rare), the ASB can "liaise with industry and media bodies such as FreeTV, and the Outdoor Media Association which will either negotiate with the advertiser directly for the removal of the advertisement or in specific cases, take action to remove the advertisement."

The ASB may also refer advertisers to an appropriate government body and recommend a course of action.

However the ASB and its secretariat - the Advertising Standards Bureau - has no direct enforcement power, nor any ability to force other parties (such as industry bodies or government agencies) to take action.

Putting the ruling in perspective

This ruling needs to be considered seriously by ASB participants - corporations and advertising agencies in particular.

They need to have a long hard look at whether they can afford to maintain social media channels with the risk that anyone in the community who comments in a channels they can technically control - including, potentially, their competitors - can cause them a world of pain by posting untrue things about them.

I'm not sure if governments participate directly in the self-regulation scheme, however it would be bad form for agencies to ignore direct rulings against their advertising by the ASB.

Is it 'right'?

This is my opinion, but the ASB's position doesn't stand up to scrutiny in a technical, practical or fair sense.

It is based on 20th Century thinking whereby organisations control the channels, and therefore the conversations, with audiences.

In reality this control has slipped almost totally out of the hands of organisations due to the internet and particularly due to social media. Organisations can (and should) control their direct statements, however they can't control the statements of other entities and individuals, beyond having some influence and oversight based on Australia's legal framework around defamation, slander and copyright.

Redefining individual comments as 'advertising' is highly problematic and is a disservice to the already weak freedom of speech provisions in Australia.

If I say on my blog that the Honda Jazz is the best car ever made, it is reasonable to assume that this is my opinion, not an advertisement. If I made the same statement on Honda's company Facebook page this remains my opinion - I am simply directing it at the people who made the car, in tribute to them.

Of course there is an exception if Honda has given me money, privileges, or a Honda Jazz - in which case my comments are advertising and need to be treated as such. (Note that Honda has not given me anything and I've never driven a Honda Jazz, nor wanted to)

Of course this is just about a car - a product. How about if I say on a government Facebook page that, for example, "I think the Fair Work Act is the best workplace relations bill in the world". Would this have to be moderated and removed as, despite it being a potentially heartfelt personal opinion, it is considered advertising (aka - has no facts to back it up)?

Isn't 'opinion' by definition a personal view which may, or may not, be supported by facts?

Apparently not. It's advertising. Hmmm...


Let's take practicality. On a Facebook page with 15,000 fans, 1% being active any week, that's 150 posts to moderate. Assuming it takes 3 minutes on average to assess each, it will take 450 minutes, or 7.5 hours, solid work to moderate all content.

That's possible with a single part-time, trained, moderation officer.

Now let's consider the Tourism Australia Facebook page. It has 3,375,675 fans. If 1% are active in any week, that's over 37,500 posts to moderate. Based on 3 minutes per post, it takes 112,500 minutes, 1,875 hours, or 250 person-days (based on a 7.5 hr work day) to moderate. Each week.

On that basis, Tourism Australia would require at least 50 people (plus extras to cover for leave) to moderate the page to get rid of user 'advertisement' comments which are not evidentially statements of fact, such as these real comments on the page right now:
  • "A very blessed country. It has almost all the best things in life. I love Australia"
  • "Australia the land of grace and tranquility"
  • "Best country in the world"
  • "better hurry to this Whitsunday resort before it too is closed like so many of the others"

What have others said?

Generally industry bodies have come out cautiously and indicated that companies need to digest the ruling and consider its implications.

Those experienced in social media have been less cautious and mostly said the idea won't work (though a minority have said it just reinforces what brands already had to do).

Here's a few articles on the topic as a reference:

Science, Technology & Wellbeing - plus community engagement by government | 2013 Popular

There's an interesting event coming up in Canberra for Science Week, a discussion around Science, Technology & Wellbeing that seeks to build engagement between government, scientists and the community around the topic of "How can we improve our lives? And how might science and technology help?"

To be held as a free event on 18 August at Canberra's Southern Cross Yacht Club, the aims are to build:
a clearer picture of what wellbeing means to people and current issues of concern, to experiment with thinking about science and technology in new ways, and to help develop DIISRTE's new framework for community engagement about science and technology, STEP (Science & Technology Engagement Pathways; http://www.innovation.gov.au/step).
The event is being run by the Department of Industry, Innovation, Science, Research and Tertiary Education and should be a very interesting glimpse into how agencies are seeking to develop new frameworks for community engagement, building off increasing public participation engendered by the growth of the internet.

For more information and to book, visit http://wellbeingtechnologyforum.eventbrite.com.au/?ebtv=C

HOT 2013 Popular Good model social media guidance from the Communications Council of Australia

The Communications Council of Australia last week released a 'Social Media Code of Conduct' (PDF).

The news was also covered in Mumbrella, who cover detail I won't cover here.


It is quite a sound document and written in plainer English, making it a great model for government agencies seeking to provide social media guidance to staff.


It is really guidance, rather than a 'Code' (which the Council explicitly states), and represents what they believe are the base level requirements in social media guidance for employees and for the use of social media by brands.

The guidance is also beta, developed by volunteers and subject to ongoing revision and improvement - which is probably just as well given they don't take into account the recent ruling of the Advertising Standards Board.

However it's a good starting point and well worth keeping on your radar.



Friday, January 18, 2013

2013 National Audit Office invites the public to contribute to departmental audits

In what I believe is a global first, Australia's National Audit Office (ANAO) has launched a pilot program inviting members of the public to contribute to selected audits in progress, aimed at promoting closer citizen engagement in the audit process.

The system allows the public to provide contributions related to the efficient and effective implementation of government programs, policies, projects or activities—including whether the intended benefits are achieved.

Contributions can be provided via an online form, mail or in a document (MS Word or PDF) and will be kept confidential except for defined purposes (a legal requirement under sections 36 and 37 of the Auditor-General Act 1997).

2013 Big Discount Creative GigaWork

This confidentiality may allow public servants - who often know a lot about how programs operate in practice - to contribute in ways that protect them from retribution in the office.

The pilot program will run until early 2013 and the ability to contribute is limited to certain audits (at least for now). However this is a great start and a huge step forward for one of our most important institutions.

The seven audits currently open for public contributions are listed in this page: http://www.anao.gov.au/Publications/Contribute-to-an-Audit-in-Progress

2013 Avoiding reinventing the wheel - an emerging case study

One of my pet hates is when government agencies re-invent the wheel.

2013 Big Discount Altec Lansing MX

It often starts when politicians announces they're going to do or launch something and agencies are then  tasked with making it actually happen.

If that agency isn't already connected into what other agencies are doing, doesn't conduct some research, or simply doesn't play well with others,  they often build a solution from scratch - ignoring the great work done elsewhere and potentially not learning from the challenges others have successfully (or not) overcome.

This leads to unnecessary waste. Extra costs, repeated mistakes and even community confusion when they could have delivered a better, faster and cheaper outcome by leveraging the work of others - standing on the shoulders of giants, so to speak.

A case in point that has just come to my attention is around the latest media announcement from the Australian Government regarding Implementation of a national foreign ownership register for agricultural land.

This register, as tweeted by the Prime Minister, is a useful and valuable development and will cut through the misinformation that is often spread by the media, lobbyists and involved parties about how Australia is 'selling the farm', when in reality (according to the release) only 5% of our agricultural land is majority owned by foreign interests and this has barely changed in thirty years.

At this stage the approach for providing this register is not yet decided, with stakeholder engagement to take place (some public engagement on what the community would like to see would be beneficial as well to ensure the register serves the purpose) and much planning and deciding around which data is available, how much is commercially sensitive or presents privacy challenges.

This is a great opportunity for the agencies involved to leverage off the great work already done in government to provide a platform for storing and reusing data and another platform for geographic data visualisation.

These sites are data.gov.au, the government's central directory of open data; and myregion.gov.au, the government's main site for presenting geographic data by Australian region (which I personally was involved in implementing).

Using these two sites the data from the registry can be made available to third parties to come up with their own visualisations and insights, mashing it with other data, as well as providing a standard visualisation using myregion's maps for people without the skills to turn online data into visual information.

Wherever cost-effective, governments should seek to reuse and extend existing web platforms rather than build new ones

Of course there may be other considerations for this register that require an additional front-end or context. However I am hopeful that the agencies involved will collaborate to leverage existing investments rather than replicate them.

2013 Scaling Edges - how does it apply to government innovation?

Deloitte recently released a paper entitled ‘Scaling Edges – A pragmatic pathway to board internal change’, which provided strategies on how organisations in the private sector could best achieve innovation at the institutional level.

2013 Big Discount Altec Lansing FX4

The paper promotes the following approach:
  • Focus on the edges rather than the core functioning of an organisation
  • Identify projects which align with external forces to achieve significant and sustainable change  
  • Leverage external resources rather than internal support
  • Circumvent organisational scrutiny and resistance that change initiatives commonly face 
A representative from the Victorian Department of Justice is on a three month VPS Innovation Transfer working with Deloittes' Centre for the Edge and is exploring how principles identified in Scaling Edges might apply in a government context.

As part of the research, there's a survey available for public servants to complete to give their views regarding the context.

If you'd like to complete the survey go to: https://www.deloittedtermine.com/SPSSMR/ImageCache/ImageCache.aspx?project=DELAUSCLEDG04L&file=default.htm

For context, the paper can be found here: Scaling Edges

Or watch the three minute summary video below:

2013 NSW government consulting on their social media policy for public sector staff

It's good to see that the NSW Government has taken the step to consult the community and public service regarding the social media policy and guidance it is planning to put in place for agencies.

The consultation, visible at http://haveyoursay.nsw.gov.au/socialmedia (which unfortunately only has comments from me right now) uses a forum-based approach to solicit comments.

I hope other Australian governments will take similar steps!

However more important than this specific consultation is the commitment behind it.

The NSW government has committed to adopt the principles of open government: transparency, participation, collaboration, and innovation through digital technologies.

They have committed to two actions under this related to social media:

  • Implement a whole of government policy that supports the use of social media for enhanced public engagement and service delivery 
  • Make reference guidelines available to agencies for public sector staff use of social media 

Finally they have committed to a move to greater public consultation on policy development.

Of course the devil is in the details - how these are implemented and whether the culture of the NSW public service is sufficiently supported and empowered to make the shift to a 2.0 public service.


FYI: my two comments were as follows - just in case they are useful to other agencies and governments (though need to be read in context of the consultations:

Have your say on the draft guidelines for agencies

None of this actually mandates or prompts agencies to provide effective guidance, training and support to staff. 
I advise mandating that all agencies:
1) Have a social media policy that aims to define how the agency will use social media in the course of its activities and make it clear to staff that social media engagement is encouraged and supported within the agency's context.
2) Provide guidance to staff regarding how they maintain a separation between their individual, professional and official positions in social media (such as disclaimers on personal/professional accounts where appropriate "All opinions mine.")
3) Provide guidance and support on appropriate conduct online and build awareness of applicable laws around defamation, abuse, etc
4) Integrate social media training into the workplans for all staff and specifically within induction processes to ensure that staff are equipped to engage online in a safe and professional manner and, where staff do not engage via social media, they are equipped to accurately identify and mitigate risks the agency may face through external social media conversations and the agency's engagement through social media
5) Conduct specific training for senior management, including hands-on experience using key social media channels, to ensure they are able to effectively govern and support the social media activities of the agency.

Have your say on the draft guidelines for public sector staff

The statement 'Respect privacy and confidentiality and only publish information that is or is approved to be in the public domain.' is extremely awkward and I'm not sure what it means. 
Taken in two pieces it state: 'Respect privacy and confidentiality and only publish information that is' and 'or is approved to be in the public domain.'' - the first part reads contrary to the meaning I think you intend. 
Better reworded as: 'Respect privacy and confidentiality. Only publish information that is approved to be in the public domain.'

Friday, December 28, 2012

2013 How should governments treat mobile apps in an age of open data?

EmergencyAUS app
I had a very interesting conversation the other day regarding the challenge of government mobile apps in the age of open data.

The example used was the EmergencyAUS app, which has been developed by Gridstone Pty Ltd.

As an app created by a commercial entity, EmergencyAUS aggregates emergency information released by a variety of state and federal agencies and presents it through a single interface.

The public can also take photos of emergencies and share them through the app. Best of all the app is free to use

Alongside this, Australian governments have also released mobile apps related to disasters and
DisasterWatch app
emergencies. Federally there is Disasterwatch, released by the Attorney-General's Department, which also aggregates emergency information from a variety of state and federal agencies.

At state level there's several emergency apps now available, but particularly notable is the Victorian Country Fire Association's CFA FireReady app.

This is available across all major mobile platforms and while it focuses on Victorian fire emergencies (including backburning), it also allows the public to take photos of emergencies and share them through the app. These photos can even be used by the CFA to help inform their staff regarding developing issues.

Essentially the commercial app and government apps are competing. They all aggregate information from openly released emergency and disaster data and all have a similar aim - to help inform Australians of critical events occurring near them or near their families and friends.
CFA FireReady


Generally governments in Australia take the position that they do not compete in providing services where commercial entities are prepared to do so. They essentially try to minimise where they compete with private enterprise.

So this example raises some clear issues. As government releases more data in reusable formats (open data), there are likely to be more commercial entities who use this data to create mobile apps or other services.

So should governments stop making apps for this data, and leave the field to commercial entities?
Should governments restrict themselves to apps for data that doesn't have commercial value?
Should governments continue to compete against private firms in creating apps?

To answer these questions I think it is vital for government to begin to think about mobile apps (and websites for that matter) as strategic assets and infrastructure rather than costs or PR tools.

Mobile apps as infrastructure

Government built the telephone network in Australia because it was not commercially viable for a private player to invest in this type of infrastructure. We're now repeating this process with the NBN. We did the same with roads, electricity networks, water networks, the Commonwealth Bank, Qantas and other core infrastructure.

However past a certain point it became viable - even desirable - to sell some of this infrastructure to private concerns, with appropriate legal safeguards in place (such as foreign ownership in Qantas and Telstra's universal service obligation).

To develop some new infrastructure governments began looking at public private partnerships - such as toll roads and utilities such as ActewAGL (the ACT's electricity provider).

These have either taken the form of co-investment in development, and co-ownership in some fashion, or the form of complete private ownership, with the government simply providing incentives, support or ideas to the private sector.

Finally there's infrastructure that government has been totally hands-off during development - such as for mobile networks and for virtual infrastructure including search engines.

Mirroring these to mobile apps (or websites), there's five categories for government to consider:

  • Critical - apps which governments consider core to its ongoing business and therefore both creates and maintains, retaining ownership on an indefinite basis (though commercial entities may create their own versions).
    ie: Emergency management apps, train/tram/bus timetable apps
  • Very important - apps which governments believe must be provided and will make, however are not critical for them to own on an ongoing basis, and therefore may sell to private concerns (with appropriate distribution and maintenance conditions and perhaps a 'resumption' clause if the private concern ceases development)
    ie: Traffic or toilet map apps.
  • Important - apps which governments prefer are developed, but are only prepared to partially invest in - via partial funding or other support or a partnership with private entities.
    ie: Crime statistic/locations, parliamentary information or library/gallery works apps.
  • Interesting - apps that governments find interesting, but not worth investing in. In this case they may release the ideas and data for the apps and leave up to private enterprise to develop - or not.
    ie: Sports field locator or health information apps.
  • Uninteresting - apps which government doesn't care (from a public benefit perspective) whether they are created or not and leave entirely to the private sector.
    ie: most apps you'll find in app stores

Based on this model government agencies need to think about the criticality of a particular app to their core business and act accordingly, treating the apps as an infrastructure investment.

Here's examples of my thinking.

Critical apps
Emergency and disaster apps can be considered critical public safety tools, provided by governments to ensure citizens are informed and supported in times of crisis.

As a core function of government, while private sector organisations may also develop them, agencies would still develop and maintain good quality apps to ensure public safety and information concerns are met.

While commercial entities may develop similar apps, this is not a reason for government to cease maintaining its own, as the government must ensure that a service is provided to the community and commercial entities may stop maintaining - or even withdraw from sale - their apps at any time, leaving a gap that the government's apps will continue to fill.

Very important apps
Traffic apps, while very important for managing traffic congestion and supporting productivity, are not core to the responsibilities of government agencies, but offer significant public value.

Therefore governments would develop these apps, but potentially may sell them to private concerns to maintain and profit from, with provisos that they deliver a certain quality of information and, should the private company decide to stop maintaining the app, the code and app go back to the agency (like an exploration lease for minerals).

The sale of these apps should be considered a cost-recovery exercise as well as pricing the value of the service to the community, ensuring that the public receive some return for the value transferred from public to private hands.

Important apps
Parliamentary information apps, such as ones providing Hansard feeds and information on proposed laws and parliamentary schedules are useful and important to government, however are not essential, or very important to government. Hence it makes sense for government to contribute to the development of these apps - financially or through support - however government shouldn't invest in their creation.

Co-investment might be done through grants or matching funds - such as if a private entity ran a Pozible or Kickstarter fund raising activity and an agency agreed to match up to $X dollars raised.
Support might include access to key individuals, research or data which would support the creation of these apps, or promotion of them through Ministers and agency media contacts and networks (potentially with a level of endorsement).

Interesting apps
Interesting apps, such as one providing the location of all sports fields in a city, might be suggested by a council or agency as an idea, based on data they've released or an identified community need. A paper prototype or business case prepared, but rejected, within the agency may even be released to flesh out and provide context and direction for the app. However agencies and councils would not deem these apps important enough to co-invest in or support, leaving it up to the private sector whether to take on and own the idea or not.

Charging for mobile apps

Another consideration for governments is whether they should charge for apps they create and manage.

I have mixed views on this. There are definitely services that government provides as 'user-pays'. Why should people who don't use the app share in paying for its development and maintenance?

Charging for an app can also provide some funding for its maintenance and improvement over time - very useful where government agencies provision for app development, but have a time limit on funding for it to be maintained and improved, updated to reflect changes in mobile operating systems or even released on new platforms as they emerge.

However in many of these cases the mobile app may not be core to government service provision and potentially could be provided by the commercial sector rather than the public. Perhaps it should be sold off, or left to private hands rather than maintained by government.

If there's a mobile app that your agency is considering charging users to buy or use, perhaps, instead, it is a candidate for sale to a commercial entity to run and maintain, with the sales price being the value of the app.

Or if it is core for government agencies to provide as part of their service mix, should it really be charged for?

In summary


When having a discussion in your agency regarding whether you should make a mobile app, or leave it to the private sector to do - or are thinking about charging users a fee to buy or use your app - it is useful to consider the five categories above and into which your mobile app fits.

If the app is core to your agency's operations it should probably be developed and managed under your agency's watchful eye. If it isn't core, you should think about how important it is and use this to frame your decision on whether to build it yourself, support a private entity to do so or simply give the idea away.

Saturday, December 15, 2012

2013 How Asia is taking the Gov 2.0 lead and Australia needs to look north for inspiration

Over the last few days in Singapore I've had the opportunity to have some very interesting discussions with government and academic representatives about the state of egovernance and Government 2.0 across Asia - perspectives we all too rarely hear in Australia.

This is a major shame for government officials in Australia, who are not exposed as regularly to the fantastic insights and practices from countries that are, in some areas, leading Australia in their online engagement.

For example, South Korea has been rated first in egovernment globally since 2010 by the UN in their bi-annual E-government survey. In the latest 2012 result, Australia is ranked 12th, third in Asia-Pacific behind South Korea (1st) and then Singapore (10th) but ahead of New Zealand (13th) and Japan (18th).

I was fortunately enough to speak with a representative of the Ministry in South Korea responsible for their egovernment program and it is clear why they have achieved that position.

With support from their President down, a mandated government CIO role, long-term development strategy over more than ten years focusing on both supply (IT infrastructure) and demand (usability and access), the commitment of 1% of the government's budget to the provision of e-services and infrastructure and a unified whole of government change program to educate and support public servants, South Korea has hit the mark on the right way to implement a major change in national institutions.

Other countries in Asia are also being dynamic and adapting to their increasingly vocal online audiences.

Malaysia, where around 60% of the population have internet access, has over 12 million Facebook users and roughly 1.6 million active Twitter users - similar to Australia's 11.5 million and 2 million respectively. With a promise made in 1998 by the government to keep the internet censor-free, Malaysian government Ministers and Departments are making broader use of blogs for civil engagement than their counterparts in Australia.

Brunei, a small developed Asian nation that some Australians may not even be aware of (as it has only 400,000 people and a land area roughly twice that of the ACT), collaborated with South Korea to recently launch an E-Government Innovation Centre (eG InC.) designed to help the government achieve the Brunei 2035 target to establish a knowledge-based economy. The eG InC. was recognised in the 2012 Futuregov awards, winning the citizen engagement award.

I also learnt this trip about Singapore's appointment of a Chief of Government Communications, a new role created from 1 July 2012 designed to support co-ordination, information and resource sharing across the communications teams within Singaporean national government departments.

The Singaporean government created this role after the ruling party received the lowest vote in their history and recognised that government communication was an area that could be improved to better serve citizen needs.

Some might note similarities to the situation in Australia, if not in the governance solution.

One of the initiatives launched since this appointment has been a national conversation with Singaporeans regarding their issues and expectations towards 2030, involving a year long process to engage the entire nation in identifying major concerns and trends which the government can influence.

These are only some of the stories I've heard over the last few days, but are representative of the steps forward being taken in Asia to adopt digital and web 2.0 technologies to improve governance and drive future productivity and national wellbeing.

While Australia has many notable achievements in the Government 2.0 area, and I was able to share a number of them with people from across the region on this trip, there is much for Australian governments to learn from the approaches being taken in nations to our near north, as well as from those far to our west such as in Europe and the Americas.

With the release of the Australian Government's Australia in the Asian Century white paper - which was favourably commented on by many I've met this trip - it is time for public servants to look north for innovations and inspirations, as well as west.

2013 But we're the experts! Why the 'internal expert' democratic governance model is gradually failing and what can be done about it.

Most public sector agencies are designed as centres of expertise on policy and service delivery.

By gathering, or training, experts in a given topical area and marshalling and directing this expertise to resolve specific issues and goals, agencies have been designed to design and deliver effective and sound policy and service delivery solutions to governments for communities.

Sure these powerhouses of expertise consult a little on the fringes. They access academia and business to provide 'fringe' expertise that they cannot attract into their agencies and engage with NGOs, community groups and individual citizens to check that service delivery solutions meet the 'on-the-ground' needs of specific communities.

This is necessary for fine-tuning any policy or service solutions to meet specific needs, where cost-effective to do so.

However the main game, the real policy powerhouse, are the government agencies themselves, who take on the roles of researcher, think tank, gatekeeper, designer and deliverer through their central pool of expertise.

This is a longstanding - even 'traditional' approach to governance. It was designed and adopted in an era where geography, communication and education limited the extent and access to expertise in a nation or community. Where, often, many people were disempowered politically and economically through limited access to information and knowledge.

Consider Australia at Federation in 1901. 

The new Commonwealth Government, in addressing national issues, had to serve a population of 3.7 million people (smaller than Victoria's population today), with an average age of 22 years old, dispersed over 7.7 million square kilometres.

There was no telephone, radio, television or internet, however the overland telegraph, which gave Australia high-speed communication with the world, was 30 years old, having been completed in 1872 and extended to Perth in 1877. While most communication travelled at the speed of a fast horse, train or ship, it was possible to share information across Australia the speed of light, though at the rate of only a few messages at once. This telegraphic networked served as Australia's communication backbone for almost another fifty years, until telephones became popular after World War II from 1945.

In 1901 Australia had one of the highest literacy rates in the world (80%) with school compulsory to 13 years old, though attendance was not enforced, many remote communities didn't have access to schools and Indigenous Australians were excluded. Literacy meant basic reading and writing, with the ability to add and subtract - the books issued to 13yr olds today would have been far beyond the ability of the majority of students in 1901.

The majority of Australia's 22,000 teachers hadn't attended a teacher's college, generally serving an apprenticeship as 'pupil teachers' and few 'technical colleges' existed to teach advanced students.

In 1901 there were only 2,600 students at Australia's four universities (0.1% of our population) and CSIRO wasn't even an idea (formed 1926). There wasn't a record of how many Australians had received a university education until the 1911 Commonwealth census, which reported 2,400 students at university and 21,000 'scholars' (with their level of education undefined).

In this environment, expertise was rare and treasured. Governments employed the cream of Australia's graduates and were almost the sole source of expertise and thinking on policy issues that the new nation had to address.

The 'government as centre of expertise' model made sense, in fact it was the only viable way to develop a system capable of administering the world's smallest continent and one of the largest, and most sparsely populated, nations.


Jump forward a hundred and ten years, and Australia is one of the most connected nations on the planet, with 98% of our 22 million citizens having instant access to the world through the internet and virtually every Australian having access to telephones, radio and television.

Education is compulsory to 15 or 17, with the majority of teachers tertiary educated and school attendance strictly enforced - including for Indigenous Austalians. We have about 41 universities, ten times as many as in 1901, as well as over 150 other tertiary institutions, with over 21% of Australians having received tertiary education.


As a result, the 'government agency as expert' model is failing.

Across our population there's far more expertise outside of government than within. Governments struggle to attract and retain talent in a global market, hamstringing themselves by restricting employment to Australian citizens, while the commercial sector internationally will happily take Australia's best trained minds and put them to use elsewhere in the world.

Despite this, government's basic model has barely changed. Agencies are structured and act as 'centres of expertise' on policy and service delivery topics.

True, there's a little more interaction with academia, with business and even with citizens. However agencies remain structured as 'centres of expertise' for policy design and service delivery, designed to serve communities with limited communication or education - limited capability to do for themselves.

This model may remain effective in certain parts of the world, in nations where literacy is low, geography remains a barrier and communication infrastructure is weak - like Papua New Guinea, regions in the Amazon and some other remote areas and developing nations.

However in developed nations, with high literacy, substantial tertiary education, where geography is no limit to communication and access to media and internet are almost universal, does the approach retain the same merit?

A 'centre of expertise' approach also has many downside risks which are necessary features of the system, providing the separation and public trust required by governments to operate in this way.

For example, when government agencies structure themselves as the experts, they need to maintain a level of mystique and authority to justify public trust that they are providing the best advice and solutions. 

Just like a religion has special rituals, and restaurants rarely let you see how their kitchens operate in order to preserve the trust of their worshippers and customers, government agencies conceal their day-to-day operations from scrutiny to maintain a mystique of expertise and create a clear separation between the 'agency business' of government and the external workings of society. 

This often involves keeping policy development processes hidden behind a wall of secrecy, bureaucratic language and bizarre semi-ritualistic procedures. 

This is also why, despite FOI and other approaches, governments largely remain secretive about their processes for designing policy. They can be messy, which may reduce trust and call into question the expertise of the agency or government.

As a result, if you're not a policy expert, in most countries it is unlikely that ordinary citizens have much knowledge of how an agency has developed a given policy, who was involved (formally or informally) or why certain decisions were reached. These activities are done behind closed doors - in the confessional, behind the kitchen wall, backstage - with all their inherent messiness, testing of 'dangerous' ideas and economic modelling of who wins and who loses with any specific decision treated as confidential and secret knowledge.

This leads to a second issue and a rationalisation. As the public isn't aware of how a specific policy or service was developed, generally seeing only the final 'packaged' solution, agencies can reasonably and logically argue that the majority of the public have little to add to the policy process. 

'Expert' policy officers can argue that; the public doesn't have sufficient context, doesn't have all the facts, doesn't understand the consequences of decisions or the trade-offs that had to be made.

And of course this is true. Because the public were not part of the process, they did not go on the same journey that the public sector 'experts' went on to reach a particular policy conclusion.

The public is told 'trust us, we're the experts', and again this is indeed true. Only the policy insiders had the opportunity to become the experts, all others were kept outside the process and therefore can never fully understand the outcome. 

Success in implementing policies and services relies on the public trusting agencies and governments to be the experts. To trust them to do their jobs as the 'experts' who 'know better' than the community. However the 'secret agency business' of policy and service design can feed on itself. Government may attempt to keep more and more from their citizens as, from their perspective, the more they reveal the less the public trust agencies. 

This is a tenuous approach to trust in modern society, where scrutiny is intense and every individual has a public voice.

If the agency policy experts, in their rush to meet a government timetable, overlooked one factor, or misunderstood community needs, a policy can quickly unravel and, like an emperor with no clothes, the public can rapidly lose faith and trust in government to deliver appropriate solutions.

In this situation it is rare that an expertise-based agency or government will be willing to publicly admit that they misunderstood the issue, convenes the people affected and expertise in the community and discusses it until they have a workable solution. It does happen, but it is the exception not the rule.

Instead, the first reaction to external scrutiny is often to protect their position and justify why the public should trust them. They may draw the wagons round, either seeking to bluff their way through ('you don't understand why we made these decisions, but trust us'), 'hide' the failure under a barrel (it was a draft, here's the real policy), or to tell the public that the agency will fix the issue ('trust us this second time'). 

In some extreme examples, governments may even cross lines to protect their perceived trust and reputation - concealing information or discrediting external expertise in order to justify the expertise inside their walls and try to regain public trust.

There are other risks as well to the government as expert model. Policy experts, who have worked in the field a long time, may not accept the expertise of 'outsiders' who appear to be interloping on their territory ' who are they to tell us what we should do'. Agency experts may become out-of-date due to not working in a field practically for a long time, they may hire the wrong experts, or simply not hire experts at all and attempt to create them. 

In all these cases, agencies have a strong structural need to preserve public trust and their integrity - which may often exhibit itself as 'protecting' their internal experts from external scrutiny, or otherwise attempting to prevent any loss of reputation through being exposed as providing less than good advice.

These risks mean that the government as expert model is under increasing pressure.

A more educated and informed citizenry, with high levels of access to publication tools means that every public agency mistake and misstep can be identified, scrutinised, analysed and shared widely.

Each policy failure and example of a government agency protecting itself at the expense of the community. Each allegation of corruption, fraud or negligent practice - whether at local, state or national level - contributes to a reduction in trust and respect that affects most, if not all, of government. 

Of course this government as expert model hasn't completely failed. There are areas that the community isn't interested in, where the government is indeed the expert or where it would be dangerous to release information into the public eye - where we do have to trust the governments we elect to act in our best interests without the ability to scrutinise their decisions. These areas are shrinking, but some are likely to always remain.

However the model started fraying around the edges some time ago and we see it represented today in the increasing lack of respect or trust in government. 

Citizens don't compartmentalise these failures in ways that governments hope they will, often seeing them as systemic failures rather than individual issues.

As a result citizens trust governments less, have less faith that governments can develop appropriate policies and services and turn even more scrutiny onto agencies - even when unwarranted.

The failures of the government as expert model are only likely to grow and extend, with greater scrutiny and greater pressure on agencies to perform. This, unfortunately, is likely to lead to more errors, not less, as governments seek to make faster decisions with fewer internal resources, less experts, less time.

So how does this failing model get resolved? What are the alternatives approach that governments can adopt to remain effective, relevant and functional in a society with high literacy, education, access to information and almost universal capability to publicly analyse government performance?

In my view the main solution is for governments, except in specific secure topics, to turn themselves inside out - changing their approach from being policy and service deliver 'centres of expertise' to being policy and service delivery 'convenors and implementors'.

Rather than seeking to hire experts and design policy and services internally, agencies need to hire people who can convene expertise within communities and from stakeholders, marshalling it to design policy and codesign service and focus on supporting this process with their expertise in structuring these approaches to fit the realities of government and implementing the necessary solutions.

This approach involves an entirely transparent design process (for both policies and services), making it possible to inform and engage the community at every step.

Within this approach, government agencies gain the trust of the community through managing the process and outcomes, not through being the expert holding the wisdom. The community doesn't need to trust a black box process, it comes on the journey alongside the agency, developing a deeper and richer trust and support for the outcomes. As a result, the energy of the community is aligned to support the agency in making the policy succeed, rather than being disengaged, or actively opposing the policy and leading to failure.

Government becomes an active participant and enabler of the community, reducing the cost of communicating information and influencing citizen ideas as citizens are influenced through their participation or observation of the proces.

This approach does require substantial education - both within government and within the community - to ensure that all participants are aware and actively engaged in their new roles. It can't, and shouldn't, be introduced into all agencies overnight and there are some policy requirements where security should take precedence and processes cannot be as fully revealed.

However the approach could be introduced relatively easily (and some governments around the world have done this already). For instance, a government could select three to five issues and put together taskforces responsible for taking a collaborative approach to deliver specific policy or service solutions. 

These taskforces provide a 'public secretariat' for managing community and stakeholder involvement, acting as facilitators, not operators, to marshal community engagement in the design process.

This could even be done at arms length from a government, with taskforces drawing on expertise from outside public sector culture to avoid accidental imposition of elements of a central command and control model, provided they include core skills from the public sector necessary to ensure the policies or services developed can be effectively and practically implemented by government.

This process would test the public policy design model, capturing learnings and experiences - not from a single process run once, but from an parallel process, with multiple taskforces running at the same time to test the real-world impact in a reduced timeframe. Learnings from the taskforces would be aggregated and used to build a more complete understanding of how to adopt the approach more widely within agencies.

Provided governments committed to the outcomes of these processes, and selected issues of interest to the community, this approach would provide solid evidence for the effectiveness (or otherwise) of a facilitation/implementation, rather than an internal expertise, approach to governance.

Alongside this moderated approach to public policy development, a complementary citizen-led policy engagement approach could be introduced using an ePetition or ePolicy methodology.

Mirroring the approach taken in other jurisdictions, where the community is given a method to propose, develop and have debated in parliament, citizen policy and legislation, this would provide another route for citizens to engage with and understand the complexity of policy development and build an alternative route for high-attention issues for which governments are not prepared to take immediate action.

This approach has been adopted in several forms overseas, such as the ePetition approaches in the US and UK, where any petition with sufficient votes receives the attention of the government and, in the case of the UK, is debated in Parliament.

more rigorous model is used in Latvia, where citizens are supported to design actual legislation online and, if they can marshall sufficient support, their bills go to parliament, they get to speak on them and the parliament votes them up or down.

This last model is beginning to be introduced in Scandinavian countries and Switzerland has long had a similar process, pre-dating the internet, which allows greater participation by citizens in decisions.

So, in summary, the 'internal expert' model designed for use in nations with limited literacy and education and poor communication, is failing to serve the needs of highly educated and connected nations, such as Australia, leading to increasing citizen concern and plummeting trust in governments.

To address this, governments need to adapt their approaches to suit the new realities - environments where there are more experts outside of government than inside and where citizens can universally scrutinise governments and publish facts, analysis and opinions which serve to increasingly force governments into difficult and untenable positions.

The key changes governments need to make is to turn themselves 'inside out' - exposing their policy and service delivery design and development processes to public scrutiny and engagement and becoming facilitators and implementors of public policy, rather than the expert creators of it.

While some areas of governance need to remain 'black boxes', many can be opened up to public participation, building trust with communities by bringing citizens on the journey with agencies to reach the most practical and appropriate solutions.

This will rebuild trust in governance and allow governments to improve their productivity and performance by tapping a greater range of expertise and building an easier path to implementation, where citizens support agencies, rather than oppose them.

2013 Having a website crash due to high traffic is a failure of management, not load

Today has provided an interesting lesson for several organisations, with the crash of both the David Jones and ClickFrenzy websites in Australia.

But first, some background.

ClickFrenzy is a new 24-hour sale for Australian online retailers starting from 7pm on Tuesday 20 November.

Based on the US 'Cyber Monday' sale, which now attracts over 10 million buyers, ClickFrenzy was designed to entice Australian online shoppers to buy from local online retailers by offering massive discounts on product prices for a short period of time.

The event was announced over a month before it was due to start and has been promoted through newspapers, online and in some retail stores, with the ClickFrenzy team expecting thousands of shoppers to log on, likening it to a "digital boxing day sale".

I've kept an eye on the ClickFrenzy site and signed up to receive an email alert when the sale began.

Just before the sale started I hopped back onto the ClickFrenzy site to see how it was going, and only saw a basic page of text, with no graphics or formatting. Puzzled I tried reloading - and the site wouldn't load at all.

That's when I hopped onto Twitter and learnt from the #clickfrenzy hashtag that the ClickFrenzy site had already crashed from the load and no-one had any idea when it would be back online.

This meant that the list of participating retailers (many of whom had been kept secret) was inaccessible. No shopper knew who had the specials, meaning few sales could occur. Of the retailers that were known to be participating, two-thirds of their sites crashed too (such as Priceline and Myers).

In competition with ClickFrenzy, David Jones had decided to run its own independent 24-hour sale over a similar time period. Their sale, named 'Christmas Frenzy', was to be run from their main website.

How did their launch go? Their site also crashed, and was down for several hours, taking down not only the shopping site but all their corporate information.


So we had two major online sales on the same day from Australian retails, and both experienced crashes due to the volume of traffic.

What was to blame? Both claimed the failure was due to unprecedented demand. So many people tried to get onto both sites that their servers could not cope (the same reason given for the mySchools website issues at launch in 2010 and the CFA website issues during the Victorian fires in 2009).

Let's unpick that reasoning.

The world wide web is twenty years old. Amazon.com is 18 years old. The US 'Cyber Monday' sale is six years old.

David Jones is an experienced retailer, with significant IT resources and has been operating an online store for some time. Their Christmas Frenzy sale was planned and well promoted.

Click Frenzy is being run by experienced retailers as well. They built an emailing list of people interested in the event and also widely promoted the sale. The retailers supporting them are large names and operate established online shopping sites as well.

In both cases the organisers had a wealth of experience to draw on. The growth of Amazon, the US Cyber Monday sales, their own website traffic figures and email list sign-ups, not to mention a host of public examples of how to manage web server load well, and badly, from media sites, social networks and even government sites (such as mySchools and CFA examples above).

There are many IT professionals with experience on how to manage rapid load changes on web servers.

There's scalable hosting solutions which respond almost instantly to fast-increasing loads, such as during an emergency or with breaking news, and 'scale up' the site to support much larger numbers of simultaneous users. (Though in the case of Christmas Frenzy and Click Frenzy a large increase in load was expected, rather than unexpected.)

There's even automated processes for testing how much load a website will be able to bear by simulating the impact of thousands or millions of visitors.


In other words, there's no longer any technical reason why any organisation should have their website fail due to expected or anticipated load.


Load is not a reason, it is a justification.

We have the experience, knowledge and technology to manage load changes.

What the Click Frenzy and Christmas Frenzy failures illustrate is that some organisations fail to plan for load. They haven't learnt from the experience of others, don't invest in the right infrastructure and may not even test their sites.

They are literally crossing their fingers and praying that their website won't crash.

A website crashing when it receives a high level of load that could be expected or planned for is crashing due to a failure of management.


The next time your agency's management asks you to build a website which is expected to have a big launch or large traffic spikes, ask them if they're prepared to invest the funds necessary for a scalable and tested website, built on the appropriate infrastructure to mitigate the risk of sudden large increases in traffic.

If they aren't then let them know to cross their fingers and pray - and that a website crash due to high traffic is a failure of management, not load.

You might even get a Downfall parody video to memorialise the failure - as Click Frenzy received within two hours of their launch crash.

2013 Australian government's opportunity to rethink the role of Government CIO

A few weeks ago Ann Steward, the Australian Government Chief Information Officer (CIO) and Deputy Secretary leading AGIMO (the Australian Government Information Management Office) announced she was retiring from the public service after seven years in her current role.

Her announcement was widely covered in the media, and there's been a number of public and, I am sure, private thanks and congratulations to her from her (soon to be) former colleagues across the Australian Public Service, from the present and from former Australian Governments for her work in the service of Australia.

I'm not going to add to this chorus, other than to say that I believe Ann performed admirably, given the opportunities and constraints of her roles and duties.

Instead I want to look forward - to consider how this is an opportunity for the Australian Government.

When Ann took up her role in 2005 as Government CIO, about 67% of Australian households had a computer and only 56% had internet access. The majority accessed the internet via dial-up (67%), with only 28% using broadband (with most broadband 2Mbps or less in speed) (ABS Household use of Information Technology 2004-2005 - PDF).

YouTube and Google Maps were new, both launched in February 2005, while Facebook was over a year away from extending beyond universities to the public (in September 2006). Geocities and MySpace ruled the roost.

Government's online IT efforts were focused on eGovernment - streamlining the speed and cost of services through online forms and reports. Government 2.0 had only just been coined as a term and the use of social media for government engagement was barely on the radar of the most progressive public servants.

The role of Australian Government CIO was defined in the context of these times. AGIMO was focused on providing IT leadership to agencies around egovernment, but had a weak mandate when it came to doing more than advising or suggesting and had no mandate at all for supporting and encouraging other forms of online engagement by agencies.

We now live in a different world. Close to 100% of Australians use the internet for an average of over 48 hours per month online. The overwhelming majority of Australians use broadband (96%) and it is their most popular way of engaging with governments.

Social media rules the roost online, with Social Media News reporting that over 11.5 million Australians are using Facebook, 11 million use YouTube and 3.7 million use Blogspot - each month.

Internationally we've seen many governments introduce strong central mandates for the use of the internet in service provision, public engagement, policy development, accountability and transparency.

The US and UK have introduced strong central government CIO roles, who were not only first amongst equals, but who were mandated and empowered to proactively lead whole-of-government agendas for IT, particularly online.

Australia's government has an opportunity to similarly rethink the role of Government CIO - whether the current role definition, whole-of-government responsibilities, placement (currently in the Department of Finance and Deregulation), funding and objectives.

There is an opportunity for Australia to follow the bold leadership of other nations to mandate a more powerful and central role for the Government CIO than was previously the case. A role that allows the CIO to mandate and enforce standards on agencies, rather than simply providing advise and support which can be ignored.

The main risks that I see right now are that Ann Steward's replacement is appointed as a matter of procedure - selecting the best person for the currently defined role, rather than reconsidering how the role should be defined. This will send a critical message to agencies, the media and the public that the Australian Government is still living in 2005, seeing the internet as a 'nice-to-have' cost-efficiency channel alongside their other one-way engagement channels, rather than as a paradigm shift in how societies interact with each other and with governments.

The second risk is that the role is redefined behind closed doors, not secretly, but through old practices, where a small group of people decide what is appropriate without consultation with the broader engaged community. This would send a message that, while government recognises the challenges brought on by the digitalisation of engagement, it is not yet ready to embrace the opportunities - to bring a larger set of voices into the conversation and pursue more transparent and accountable governance.

I've heard nothing about the process for replacing Ann as yet, and the government and Department are likely still coming to terms with her decision and the ramifications. There's still opportunity to consider taking a different approach to what is becoming an increasingly important central role for spearheading the necessary cultural and IT changes in government to help Australia's government remain fit and competitive for the 21st century.

The process and the new appointment could have a large impact on how Australian Government employs IT and engages online to meet the needs of society, the type of level of impact that could see individual governments rise or fall based on how well they meet community needs.

I hope that the Australian Government takes up this opportunity, providing strategic leadership by reconsidering the role of Government CIO and opening the doors to hear the views of the many engaged stakeholders who have thoughts as to what the role could be and how it could support the government in achieving its broader policy and service delivery goals - all of which now rely on IT and the internet for public engagement, promotion and delivery.

This would send a strong positive message to current and prospective public servants, to the community, industry, the media and to other nations - that Australia is one of the powers to watch in the 21st century.