2013 Remembering to say thank you to citizens

Every day thousands of citizens donate their time and energy online to help government agencies across Australia.

They respond to feedback surveys on websites, provide submissions to consultations, share agency updates on Twitter and Facebook, participate in government-run online groups, provide tips and case studies to help government campaigns help others, create blog posts, websites and pages supporting government activities and even develop apps that add value to government data.

Much of this is done out of passion and interest in supporting the community, not for direct financial or personal benefit.

So wouldn't it be nice for agencies to sometimes say 'thank you' to the citizens that support public servants to do their jobs serving the government of the day and community?

I know several institutions that have learnt the art of saying 'thanks'.

There's appreciation of the efforts of teams in government operated hackathons, the Victorian State Library has invited its largest online supporters to 'meet the team' events at the Library to recognise their selfless activities and the National Library has recognised the largest contributors to Trove in several ways.

However there's many agencies who still forget the simple art of saying thank you to people outside their own walls.

Whether it is physical get-togethers, certificates or letters signed by the Minister or Secretary, a personal email from the online team, public recognition online in a Facebook group or some other method, saying thank you is one of the most important, and human, gestures that can be made to create a positive lasting relationship.

My wife and I will always treasure this simple thank you from the WSPCA last year.

The NAB has taken another route with the video below.

So think about it. When was the last time your agency thanked citizens for giving up their valuable time  to help your agency? What can you do more of to recognise their support, and encourage more of it in the future?

2012 Liveblogging 'Future Citizen Engagement for Government Forum Asia 2012' Day 1

Over the next few days I am in Singapore at Liquid Learning's Future Citizen Engagement for Government Forum Asia conference.

I'll be liveblogging the presentations today and may liveblog parts of tomorrow, when I am chairing, speaking and on a panel.

Solving the problems of cities via crowdsourcing - LLGA Cities pilot the future program

As cities are become more complex, so are their strategic challenges and the need to find innovative solutions to best serve their citizens.

With governments tightening their budgets at the same time, the challenges of modern cities are beginning to slip beyond the ability of city councils, or even national governments, to solve alone.

As a result many are now looking beyond their bureaucrats for support and solutions, using crowd sourcing to drive innovation and broaden their policy and service options.

A key example of this is the LLGA's Cities Pilot the Future program, now entering its fourth year.

The premise is simple. Cities publish details of a strategic challenge they need help solving and the public, social enterprises, research centres, not-for-profit and for-profit organisations are invited to contribute their solutions. Jurors shortlist and select winning solutions, which are then implemented.

Over the past three years 42 global cities from Europe, North, Central and South America, Africa and Asia have taken part in the annual programs - in fact the only populated continent not to have taken part in the program is Australia.

The last three programs received in more than 1,197 entries, leading to over 30 pilot programs, affecting 285 million citizens across 38 cities.

The 2013 program, which opened last week for entries, features an enormous range of different strategic challenges from 21 cities including:

• Aalborg, Denmark: Traffic congestion early-warning system
• Barcelona, Spain: Regenerate neighbourhoods using vacant space
• Boston, USA: Rethinking road castings
• Christchurch, NZ: Transformational lighting system
• Eindhoven, The Netherlands: Data exchange on public facilities and activities
• Fukuka, Japan: Smart international conference destination
• Lagos, Nigeria: Networked standalone content hotspots
• Lavasa, India: Social uplift and empowerment
• London, UK: Energy and greenhouse gas measurement
• Mexico City, Mexico: Digital tools for better, healthier ageing
• Oulu, Finland: Encourage visitor engagement through technology
• Paris, France: Making outside seating more resilient
• Rio De Janeiro, Brazil: Accessible healthcare in intelligent cities
• Rosario, Argentina: Network of green homes
• San Francisco, USA: Storm response coordination tool
• Sant Cugat, Spain: Smart Cityscape - maximising existing resources
• Sheffield, UK: Capturing and distributing industrial heat
• Tacoma, USA: Sustainable return on investment tool
• Terrassa, Spain: Connecting people to progress
• York, UK: Reducing health inequality in York

I think the list above, together with the diverse range of strategic issues cities identified in past years, demonstrates the potential range of challenges that crowdsourcing can be used to help cities solve.

Given the global range of participating cities in the LLGA program, my question is - where are the Aussies? 

Is it that our governments have single-handedly solved every strategic challenge in our cities?
(I don't believe this is true)

Or is it that Australian governments are dropping behind the rest of the world in adopting innovative approaches to solving challenges - afraid of involving citizens more broadly in finding solutions?
(I hope this isn't true!)

What if we let ordinary citizens represent Australia on social media for tourism purposes?

Tourism Australia, state and territory tourism agencies and many regions and cities are now using social media to promote their location (their brand) to potential tourists.

Using the traditional approach, these accounts are managed by professionals employed by agencies and tourism bodies, communicating with official approved messages.

However other countries have begun to explore the potential of expanding social media engagement to put the public in control, allowing individual citizens to curate official tourism social media accounts for a 'rotation' - a week or two for each person.

The best example of this is from Sweden, where the tourist board’s official @Sweden Twitter account has been given to a different citizen each week to curate and tweet from since December 2011.

The account has, at times, attracted some controversy, however it appears the Swedish Government is mature enough to manage this in an adult fashion and their citizens continue to tweet about topics ranging from the weather to body parts to politics (including mention of Australian politics). Any controversial tweets also haven't dampened interest in the account, which has over 66,000 followers.

The citizens who operate the account (termed 'curators') are selected by an official panel and given guidance before being set loose, however tweets are not reviewed or approved by officials.

The account is supported by a website (http://curatorsofsweden.com/) explaining how @Sweden works, providing details of curators and a video (embedded below) with a Q&A with former curators.


Another example of an official account run by citizens, is the US state of Vermont's @ThisisVT, which follows a similar model of a week per curator, selected through a nomination process by a panel (to manage risk).

The account was launched in late July 2012 and now has almost 2,500 followers. It is also supported by a website, www.thisisvt.com, to promote Vermont to tourists from across the US and elsewhere.


These initiatives are building the brand identity of nations and states by presenting citizen perspectives, rather than an institution's carefully packaged messaging.

Essentially the curators are brand ambassadors, providing a human face and personality for potential tourists to bond with.

This isn't in itself a revolutionary concept. Many jurisdictions use brand ambassadors - though normally choose internationally known actors or sports people. However the approach through social media is new, rather than picking celebrities (and their price tags), normal citizens are selected to provide realistic faces for these brands.

Would this 'everyperson' approach be accepted in Australia?

Actually a similar approach already has won awards and enormous praise. The Queensland 'Best job in the world' campaign' selected an individual from over 34,000 entries to visit the state as a working tourist, reporting their experiences to the world via video and blogging.

Of course the 'Best job' campaign selected a single ambassador, whereas @Sweden and @ThisisVT select a new ambassador each week, so provide greater diversity but less celebrity. However I expect we'll see more of this (far lower cost) rotation approach.

Even if Australian governments remain too fearful of having citizens represent the nation, state or region to the world, it is already happening.

These 'Rotation Curation' social media accounts are already appearing, outside government control, with over 30 projects around the world.

There are already at least two unofficial Australian accounts, @WeAreAustralia and @IndigenousX (specifically for Indigenous tweeters), hosting a range of citizen views.

Many other 'unofficial' accounts are listed in Wikipedia, with notable accounts such as:

• @TweetWeekSyria (Syria)
• @JustaCypriot (Cyprus)
• @WeAreFilipinos (Phillipines)
• @HellofrmSG (Singapore)
• @ireland (Ireland)
• @CuratorsMexico (Mexico)
• @Bristol52 (Bristol, UK)
• @IamBremen (Bremen, Germany)
• @BasquesAbroad (by Basques, global account)

So would Australian jurisdictions allow Australian citizens to curate and communicate from an official account without approval?

Are tourism authorities - and other government agencies - ready to trust their own citizens?

I hope so, given the examples already out there.

I wonder which government will be first to break through the fear barrier and give it a try - even if only for a few months.

How nine year olds can now reform governments, one bite at a time

With the tools available today, influence over government policy is no longer the preserve of the wealthy, the well-connected or those people with a significant TV, radio or newspaper presence.

While traditional media and interests still have significant influence, social media has allowed individuals to become far more influential.

Blogs, forums and social networks give individuals and small groups the ability to have a national or global public platform, at little or no cost, that can be used to tell their stories and present different views or facts.

This is both challenging and an opportunity for governments. Governments, including politicians and officials, that seek to ignore, marginalise or otherwise discredit individuals for standing up for their beliefs or reporting facts are much more likely to be publicly exposed, their reputations damaged and any hypocrisy cast into the public eye.

Governments that embrace the opportunity to bring more people inside the tent, balance well-connected interests with individual views and question whether traditional lobby and representative groups actually represent the groups they claim to represent, are likely to find their work more complex but ultimately more effective, with better policy and more relevant service delivery outcome.

A great example of the influence of individuals due to social media (bolstered by traditional media once the groundswell grew) has occurred over the last week.

NeverSeconds
Some of you may be aware of the NeverSeconds blog, and the struggles its 9-year author has had with the Scottish council, which banned her taking photos of her school lunches until convinced otherwise by online public opinion, celebrities and the Scottish Education Minister.

However if you're not, here's the story in a nutshell (referencing Wired's story NeverSeconds shuts down).

In April this year nine-year-old Martha Payne in Scotland, with some technical help from her father, started a blog as a writing exercise to document what she ate each day for lunch in her school, Lochgilphead Primary.

Martha's lunch on 18 June

Before starting the blog, she and her father (who is a local farmer), encouraged by her mother (a GP), surfed foodie blogs for inspiration. Martha decided as a result that she wanted to photo each of her lunches and provide a report including how much she liked the food, the number of bites each meal took to eat, the health rating (from a nine-year old's perspective), the price and the number of hairs in the food.

The blog was approved by the school and was written entirely by Martha under supervision from her father.

Over the first two months of the blog's life, Martha attracted a huge audience from around the world, with more than a million views of her posts.

Her blog started driving good outcomes. Her local council 'remembered' to tell the school that students were entitiled to unlimited salad, fruit and bread, she and her father were invited to participate in a workshop on school lunches, other students from around the world began sending her photos of their lunches (which she posted in her blog too). A newspaper sent her some money for use of her photos, which she donated to a charity (more on this later).

The media caught wind of her blog and began writing articles about it, including Time, the Telegraph, and the Daily Mail. She was interviewed on the BBC and also attracted the attention of celebrity chef Jamie Oliver, who has crusaded on the topic of healthy school lunches in Britain.

This, however, is where bureaucracy stepped in.

Martha's lunch on 30 May

An article in a newspaper used a throw-away headline, "Time to fire the dinner ladies", while discussing Martha's involvement in a thinktank on health school meals.

The local Council, Argyll and Bute Council decided that this criticism was too much, and claimed media coverage of the blog had led catering staff to fear for their jobs.

They promptly decreed on 14 June that students would no longer be allowed to take cameras into their school canteen.

Martha was accordingly called out of maths class and told that she could no longer photo her lunches.

By this time Martha had had 2 million views of her blog and had raised £2000 for charity, including £50 from the newspaper mentioned earlier.

However, as an obedient nine-year old, Martha wrote a goodbye post on her blog.

At this point her readers became activated, and the media coverage exponentially increased. She received 2,370 comments on her goodbye post and over 200 articles were posted in newspapers, plus radio and TV stories around the world. She received celebrity support from Jamie Oliver and Neil Gaiman.

Twelve hours later, the Argyll and Bute Council published an official statement (now removed from their site, but still visible online thanks to @peterwalker99 at http://www.twitlonger.com/show/hrom1r).

This statement, in part, accused Martha of misrepresenting what was on offer in the canteen,

 "The Council has directly avoided any criticism of anyone involved in the ‘never seconds’ blog for obvious reasons despite a strongly held view that the information presented in it misrepresented the options and choices available to pupils"

Martha's lunch on 16 May

It went on to state the Council's dedication to good food standards in school canteens, said they'd not received formal complaints about the food in the last two years other than from Martha's family, and that the blog had, and would have, no influence on what they served students anyway. (It is interesting to compare the quality of the statement's writing with the quality of Martha's writing.)

Around this time the charity Martha was supporting, Mary's Meals, reported that they'd now received over £40,000 in donations from her blog - more than enough to build a new kitchen at Lirangwe Primary School in Blantyre, Malawi, to feed its 1,963 students. The kitchen is to be named 'Friends of NeverSeconds'.

Three hours after the Argyll and Bute Council published its statement, the council's leader, Roddy McCuish, told the BBC that he was rescinding the ban on photos in school canteens, and the council issued a statement commending Martha's blog and indicating that the council would be involving students in their efforts to keep improving school meals,

We need to find a united way forward so I am going to bring together our catering staff, the pupils, councillors and council officials - to ensure that the council continues to provide  healthy, nutrious and attractive school meals.  That "School Meals Summit" will take place later this summer.

 I will also meet Martha and her father as soon as I can, along with our lead councillor on Education, Michael Breslin to seek her continued engagement, along with lots of other pupils, in helping the council to get this issue right.   By so doing Martha Payne and her friends  will have had a strong and lasting influence not just on school meals, but on the whole of Argyll & Bute.

Martha has resumed her blogging, and has now raised over £87,000 for the Mary's Meal charity - see her total, and give to the charity here.

Meanwhile the issue of healthy school lunches is being more widely discussed and debated, and the council has learnt it needs to more closely consider the views of its constituents and the children it serves. Shutting down debate is no longer an option for successful governance.

And the children of Lirangwe Primary School in Malawi are extremely happy, with the short video below a fitting tribute to the impact individuals can now have on governments - one bite at a time.

National Library catalogue goes mobile and also launches mobile strategy

The National Library of Australia has taken a major step forward in the adoption of mobile internet in announcing the launch of its mobile strategy and mobile apps for both iOS and Android providing access to their complete catalogue.

In particular the Library's mobile strategy (released under a Creative Commons license) is the most visionary and far-reaching I have seen in Australia, setting out to,

• improve access to the Library's collection and services for audiences, wherever they are, whether on-site or anywhere else in the world,
• equip staff to champion and drive the development of mobile services to improve access and productivity,
• adopt an evidence-based approach to service development and delivery,
• modernise the Library brand to reflect relevance, accessibility and innovation,
• create opportunities for learning, and
• facilitate connections, conversation and overall engagement with national collection material.

Through a series of tactics including,

• establishing and expanding the infrastructure and back-end systems required to support mobile initiatives, products and services,
• adopting standards and best practices for interoperable mobile content and cross-platform data management,
• seeking out and engaging new technologies to achieve marketing and communications goals, and,
• building, consolidating and sharing expertise.

Learn more about the Library's new mobile resources at www.nla.gov.au/mobile-resources

Mapping Australian Twitter discussions

Associate Professor Axel Bruns, who has previously done marvelous work mapping Australian blogs and tracking social media activity around the Queensland bushfires, has released his team's latest research on mapping the Australian Twittersphere.

Drawing (slightly paraphrased) from the joint CCI and Queensland University of Technology media release:

With as many as two million Australians now using Twitter to exchange news, views and information, the internet phenomenon has become a focal element in the nation’s social discourse, say Axel and Dr Jean Burgess.

By analysing topics of interest and concern to Australians the researchers built a ‘network map’ showing the connections between different issues and areas. “Just as newspapers have circulation reports and TV has its ratings, it is important to understand the role which new media are playing in our society,” they say.

“The map offers us a completely different way to view Australian society – not by where people live or what job they do, but by how they connect to each other through Twitter,” said Professor Bruns.

“You can use the map to study developments in Australian politics, natural disasters or trends in public thought and opinion,” Dr Burgess says. “It offers us a completely fresh way to view the discourse that is taking place between Australians or different groups.

“It shows there are multiple, overlapping publics, interacting and interweaving in time and space across Australia.”

The map also revealed which Twitter networks are isolated from the Australian ‘mainland’ tending to connect among themselves more than with other networks. These include evangelical groups, cities like Adelaide and Perth, followers of pop stars, and various sports and beer lovers.

The researchers based their map on data from 950,000 Australian Twitter accounts, but say that the national Twitter population is estimated to be as high as 1.8-2 million. The world Twitter population is now thought to be around 200 million – about a quarter that of rival social medium Facebook.

Share in over $30,000 worth of prizes by participating in GovHack 2012

With a strong focus on government data, GovHack is inviting teams of programmers and designers to invent new and better ways of delivering government data to Australians and will be rewarding the best apps, data mash-ups, and data visualisations with a share of $30,000 in prize money.

The event, being held in Canberra and Sydney from 1st - 3rd June, will challenge teams to answer the question and develop solutions for 'how can government data be better used to benefit Australians?'

The organisers have secured over thirty thousand dollars in prize money through sponsorships, although Pia Waugh, the chief organiser is tight-lipped about the prize categories, "We want people to come with fresh ideas and concepts and to build them at GovHack using publicly released data from government agencies. To keep the playing field level, we won’t tell anyone the prize categories until the event."

In previous years GovHack winners have found ways to compare government lobbying with the results of successful tenders, and designed mobile apps to help people find the nearest public toilet.

"This is a unique opportunity to be a part of generating ideas for how government can better use and re-use the wealth of information hidden away in its databases. By being a part of this event the participants get to, in a small way, directly influence how government data managers will look at and manage their data stores" Pia said.

GovHack is being supported by organisations including Adobe, MailChimp, Palantir and some of the biggest data holders in the Australian Government are providing prize money and data, including the National Archives of Australia, the Australian Government Information Management Office (AGIMO), and the Bureau of Meteorology.

GovHack is an official part of 2012 APS Innovation week, with the support of the Department of Industry, Innovation, Science, Research and Tertiary Education.

You can now register to participate, review the competition rules, or see an outline of the data to be made available on the GovHack site (http://www.govhack.org).

Prize categories will be announced at the event's opening on Friday 1st June.

2013 hot The art of leveraging small announcements to drive Government social media engagement

Governments love big announcements. Billions of dollars in spending, bold new projects and initiatives, launches and major events.

These types of announcements are believed to be the best way to cut through the media storm, attract journalist interest and public attention.

These big announcements appear to work well for traditional media channels, that are always chasing the next big story. However the approach does not work as well in social media channels.

The first difference to consider is that when launching a new initiative a government department can reach out to existing traditional media channels with existing audiences. However in many cases a government department may not yet have aggregated their audience online, making it much less effective.

The big launch tweeted to a dozen followers, or posted on a Facebook page that has only been liked by the families and friends of departmental staff, won't create the type of stir intended and may even send an incorrect signal that it isn't worth engaging via social media channels.

Secondly big announcements tend to require much preparation, approval and timing. This makes them annoyingly difficult to release online at precisely the same time as a Minister steps up to a podium to deliver his speech. Even if you release the online announcement at precisely the right moment, it may take minutes, hours or even days (for web domains or searchable information) to become available to the audience.

Thirdly, big announcements are usually rare and there's large gaps between them. While in traditional media the news will be filled up by all kinds of other announcements and events, on a department's social media channels there is no other news to release, leaving them looking sporadic and disinclining audiences to follow them closely.


What I advocate governments departments do is to by all means make the big announcements, particularly via traditional media to create interest and drive people to an online channel, but also use social media channels to make series of regular small announcements through the life of a campaign or program to sustain and grow online interest.

Laurel Papworth demonstrated how this can work in her recent blog post, #1: Mistakes Companies Make on Twitter TIMELINES VELOCITY, where she illustrated the difference between social media and traditional media in several charts, which I have embedded.

If you're managing an information campaign then you have a range of information available and approved for release. Whether you're releasing videos, publications, factsheets and FAQs or rolling out and completing many small projects within a bigger one, break up your information into 'bite sized' (usually single themed) chunks and distribute them, a few at a time, through your social media channels.

Some people say they have nothing to say, or get concerned that their information may be 'old' because it is already in their website. However it is important to realise that while they might be very familiar with their web content as they visit and think about the website all the time, their audience does not. Every useful, practical, challenging and interesting snippet of information can form the basis for a tweet, a blog post or a Facebook announcement. In some mediums each snippet of information can be published several times through a month - such as on Twitter, where people are not watching your every tweet.

By feeding your social media channel with these small and regular snippets of information (but not too often - no more than a few tweets or one or two posts or Facebook announcements each day) you give your audience a reason to sign-up, to revisit, to share your messages with their friends and to engage with you.

These small announcements can lead into important conversations, giving you even more opportunities to engage in meaningful dialogue and to listen to the views of your audience as they reflect on the information you have provided.

Even more important, when you do have a big announcement, you'll have a pre-prepared, engaged and interested social media audience ready to listen, reflect, share and engage, improving your reach and cut-through and demonstrating how effective social media can be to reach audiences directly without relying on journalists to cover your big announcement.